Top 10 Online Media Tests Your Brand May Be Missing Out On
We get so caught up in the basic day to day performance marketing optimization and big shiny objects like mobile and social, we sometimes don’t take time to stop and think about other smaller tests we...
View ArticleGet prepared for Q4 2010 – What DR Focused Online Retailers Should Think...
I published my first iMedia blog article yesterday and it inspired me to focus all of my blog posts on lists of tips, best practices, advice etc. People seem to like lists, and practical advice, rather...
View ArticleFour Hours with Vendors CAN Be Worth a Brand’s Time
Yesterday I went to an event called Digital Experience Day presented by Media Mind (formerly eyeblaster). For the last 8 years or so, I never quite figured out the difference, EyeBlaster or Eyewonder?...
View ArticleThe First Ever iMoms Summit – My 140 Character Recap
The iMedia team did a fabulous job putting on the inaugural event. What a refreshing way to network with the right vertical partners for your business, enjoy amazing weather, and maybe, just maybe have...
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Twitter Just Announced Brand Pages and a Redesign – What are all the details...
I just attended the kickoff event to launch brand pages for marketers on Twitter in San Francisco. And wow - Twitter has had a lot going on lately. You can follow the launch campaign using #letsfly to...
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The 2014 Facebook News Feed Ad Testing Plan for Brands
When the Facebook News Feed ad appeared in mass last year and Facebook ads started to have promise for advertisers, the world started to look a little better in the advancement of continuing to invest...
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Ignore Twitter Specs: Tips for the New Profile Update
The new Twitter profile is a much better format for brands, although you may find it a little bit challenging making the updates. Twitters specs are 1500x500 for the main header image, but after...
View ArticleWhy Experiences Really Matter for our Brands
We all believe experiences are an important part of life. Generally it is because we all know that we are consuming too much, “things” are a commodity, and we all have too many of them. Experiences are...
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